Heartless, Marissa Meyer

Heartless is set before the events of Alice in Wonderland and tells the story of Cath, daughter of a Marquess who has caught the eye of the King of Hearts, but really just wants to open a bakery. Cath is an unconventional lady already, but when the new Joker catches her eye and her heart, she finds herself moving away from quirky and unconventional to all out rebel. She is determined to make her own way in the world, but her need to please her parents and her King may hold her back.